Writing, content creation, communications… The work I do for businesses and non-profits goes by many names. Lately I’ve noticed some commentary, predictions and market research on trends in this field. Check it out:
- The majority of businesses (nearly 60%) are increasing budgets for content creation despite the economy, according to a Junta42 study.
- “In 2008, total communications spending actually increased 2.3 percent, to $882.6 billion, but that was the sector’s slowest growth rate since 2001. Advertising, as is clear by now, is contracting. Spending dropped 2.9 percent in 2008, to $210 billion,” according to The New York Times. They also reported a prediction that the media industry will be the third fastest growing industry and much of that growth will come from public relations and the internet, not from newspapers and traditional media.
- “Good writing, thoughtful writing, and the effective presentation of ideas will be necessary however it is delivered. Those who can effectively analyze, disseminate and distribute information will succeed. Those who can adapt and prepare for change while staying true to a certain inner strength, a certain confidence in the effectiveness of what they’re doing, will have the best prospects.” – Bill Lascher
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